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What we do

Everything your hotel needs to win kids, teens and their parents.

Strategy, experiences, amenities and themed rooms, designed by toy inventors, game designers and hoteliers, and delivered from the first insight to launch.

Let’s talk Meet the team
Two children playing in a yellow Kids Cafe play-screen in a hotel restaurant

Visualisation

Trusted by

  • Hotel Café Royal
  • The Beaumont
  • COMO Hotels
  • Brown's Hotel
  • Nobu Hotel London Portman Square
  • Fairmont Royal York
  • The Elvetham
  • The Ritz-Carlton
  • Shangri-La
  • Belmond
  • Jumeirah
  • Park Hyatt
  • Atlantis The Palm
  • Marriott
  • Sheraton
  • Forte Village

Four ways we help

From first idea to the moment a family walks in.

We’re game designers, toy inventors and hospitality people. We design what makes a stay unforgettable for kids and teens, and then we make it happen.

  • Strategy & proposition

    Know exactly who your family offer is for, and why it wins.

    We study your hotel, your guests and your competitors. Then we shape a clear family proposition that fits your brand.

    What you get

    • An audit of your family offer and guest journey
    • Insight into both audiences: young guests and the parents who book
    • A family proposition that fits your brand
    • Playbooks and go-to-market plans

  • Experiences for kids and teens

    Moments kids remember. Programmes teens actually want to join.

    We design for the whole stay: before arrival, at check-in, during the stay and after check-out. Teens get an offer of their own, not an extension of the kids’ club.

    What you get

    • Signature experiences and hospitality touchpoints
    • Programmes for teens, designed with them in mind
    • Ideas taken from first insight to launch

  • Amenities & activations

    Things families photograph, share and come back for.

    We design hospitality ideas and supply knock-out gifts that help hotels stand out, from the welcome amenity to collectible loyalty concepts.

    What you get

    • Welcome amenities and gifts for kids and teens
    • Collectible loyalty concepts
    • Seasonal activations and events
    • Digital and location-based experiences
    • Screenery™ themed rooms: Discover Screenery

  • Partnerships

    The best of the kids’ world, in your hotel.

    We know the brands behind the toys, games and books that kids love. We match the right partner to your guests and your brand.

    What you get

    • Brand partners chosen for your hotel
    • Access to our network across hospitality, toys, play, publishing and design

Why it pays

  • Better reviews

    Happy kids mean relaxed parents. Relaxed parents write the reviews you want.

  • Longer stays, bigger spend

    Families who feel welcome stay longer, come back, add extras and spend more on food and drink.

  • Loyalty that starts young

    Win kids over and you gain a brand ambassador for years.

  • A reason to choose you

    Kids’ amenities are often overlooked, even in luxury hotels. Be the hotel that gets it right.

A Cornell University School of Hotel Administration study found 12% more overall revenue for hotels with targeted family amenities. The study is cited in The Global Kids Hospitality Report 2025.

Let’s talk

How we work

What you can expect from us.

Every hotel is different, so every project is too. These five ideas stay the same.

  1. Deep, not slow.

    We think hard, but we don’t make a meal of the process.

  2. Ideal, not idealistic.

    We go all-in with imagination and keep it real.

  3. Open minds.

    We bring experience, not ready-made answers.

  4. Together is better.

    We hold independent views and work very closely with your team.

  5. Guests first.

    Good outcomes for kids, teens and parents are how we measure success.

Our clients

Hotels that dare to be different.

Here is what we set out to do together.

  • Hotel Café Royal

    London

    Leading London’s luxury scene in kids hospitality.

  • COMO Hotels

    Hotels and resorts

    Redesigning what resorts mean to kids.

  • The Beaumont

    London

    Defining what luxury means to kids.

  • And more

    London, Hampshire and Toronto

    Brown’s Hotel, Nobu Hotel London Portman Square, The Elvetham and Fairmont Royal York.

Our partners

The company we keep.

We’re only as good as the company we keep. We work with brands from the world of kids, across toys, games, books and play.

  • Tonies
  • Maileg
  • Janod
  • Winning Moves
  • Clockwork Dog
  • Bramley
  • Charlie Bears
  • Kikkerland
  • Londji
  • Nailmatic
  • Papier
  • Play Press
  • Le Toy Van
  • Tinne+Mia
  • Zimpli Kids
  • Kutulu
  • LOQI
  • Eat Sleep Doodle
  • KidsKnowBest

Questions

Questions hotels ask.

We’re a city hotel. Is this for us?

Yes. Families take city breaks too, and city hotels rarely cater for them well. Many of our clients are London city hotels.

Will a kids’ offer dilute our luxury brand?

Not when it is done well. We design to your brand. At The Beaumont, the brief was to define what luxury means to kids.

We already have a kids’ club. What else is there?

A kids’ club is one room. We look at the whole stay, from booking to the memories after check-out, and we give teens an offer of their own.

Do you only advise, or do you deliver?

Both. We take ideas from insight to launch, and we supply amenities and Screenery themed rooms.

Do you work with teens as well as kids?

Yes. Teens shape family travel decisions. We design for them as young adults, not as big kids.

Where are you based?

We have bases in London, Switzerland and the US.

How do we start?

Tell us about your hotel. We will reply by email and suggest a first conversation.

Ready to impress your youngest guests?

Tell us about your hotel and what you want to achieve. We’ll take it from there.

Let’s talk Or email alicia@wanderland.london