Kids and teens hospitality consultancy · London

Kids are making the travel decisions.

Wanderland of London is a kids and teens hospitality consultancy. We help luxury hotels win over their youngest guests, and the parents who book.

Trusted by

  • Hotel Café Royal
  • The Beaumont
  • COMO Hotels
  • Brown's Hotel
  • Nobu Hotel London Portman Square
  • Fairmont Royal York
  • The Elvetham
  • The Ritz-Carlton
  • Shangri-La
  • Belmond
  • Jumeirah
  • Park Hyatt
  • Atlantis The Palm
  • Marriott
  • Sheraton
  • Forte Village

Win the kids, and you win the family.

What we do

There’s an audience at your hotel that’s eager to be impressed. They’re called kids.

We’re game designers, toy inventors and hospitality people. We design what makes a stay unforgettable for kids and teens, and then we make it happen.

  • Strategy & proposition

    Know exactly who your family offer is for, and why it wins.

  • Experiences for kids and teens

    Signature moments kids remember, and programmes teens actually want to join.

  • Amenities & activations

    Knock-out gifts, collectibles and seasonal surprises that make your hotel stand out.

  • Partnerships

    The best brands from the world of kids, brought into your hotel.

Why it pays

  • Better reviews

    Happy kids mean relaxed parents. Relaxed parents write the reviews you want.

  • Longer stays, bigger spend

    Families who feel welcome stay longer, come back, add extras and spend more on food and drink.

  • Loyalty that starts young

    Win kids over and you gain a brand ambassador for years.

  • A reason to choose you

    Kids’ amenities are often overlooked, even in luxury hotels. Be the hotel that gets it right.

Cover of The Global Kids Hospitality Report 2027: two sisters in pyjamas on a hotel bed, one with a room-service cloche on her head

New: The Global Kids Hospitality Report 2027

Children are still the guests hotels plan for least.

Family travel tops luxury advisers’ 2026 trends. The 2027 report looks at how luxury hotels, cruise lines and tour operators serve children. By the Wanderland Think Tank team.

  • 48% of US parents choosing where to stay name amenities for children as a top factor. 21% name reward points.

    FTA and NYU SPS Tisch Center, US Family Travel Survey 2025, cited in The Global Kids Hospitality Report 2027

  • 66% of travellers in 14 markets say their parents shaped the hotels they choose.

    Ipsos for Hilton, 2025, cited in the report

  • 97.3% occupancy at Center Parcs UK & Ireland, FY2025. 65% of its guests are repeat guests.

    Center Parcs Annual Report 2025, cited in the report

The team

Toy inventors, game designers, hoteliers and strategists.

We have invented toys and games, led luxury family travel brands, run Marriott Grosvenor Square and built brands for Sky and Penguin. Now we put all of it to work for hotels.

With our extended team: Jason Pirock, Ian Pask, Jason Craparo and Norah Davis.

Meet the team
  • Alicia Zur-SzpiroCo-founder and Managing Director

  • Saar ShaiCo-founder and Creative Director

  • Simon MeekeLuxury family travel

  • Michael Zur-SzpiroStrategy director

Our product: Screenery™

Themed rooms within minutes.

Screenery felt play-screens turn a hotel room into a themed family suite. Pick a world: Castle, Princess Palace, Spaceship, Marine Life, London or Paris, or a bespoke design for your hotel.

  • No renovation
  • No tools
  • Hand-made in Britain
  • Sound-dampening felt
Child playing inside a grey castle play-screen beside a family bed
Blue spaceship play-screen in a hotel suite, with a child reading on the bed
Girl playing beside a Princess Palace play-screen in a hotel suite

Visualisation

“They have certainly created a ‘wow moment’ for our younger guests.”

Karim El Berkchi, Hotel Manager, Kempinski Hotel Muscat

You can find Screenery at…

  • Kempinski
  • Hilton
  • Langham Hospitality Group
  • Mandarin Oriental
  • The Peninsula Hotels
  • St. Regis
  • JW Marriott
  • Ritz-Carlton Reserve
  • Swissôtel
  • Rixos
  • Conrad
  • Kimpton
  • Anantara
  • The Royal Sonesta
  • Palace Resorts
  • Walt Disney World Swan Reserve
  • Edwardian Hotels
  • Red Carnation Hotels

What they say

What the industry says.

The most creative people I’ve ever met.

Josiah Mackenzie, Hospitality Daily

“A particularly clever thing to do.”

Rory Sutherland, Ogilvy

“This really spoke to me.”

Glenn Haussman, No Vacancy

“This is brilliant!”

Matthew Freud, Freud Communications

As covered in

Let’s knock their little socks off.

Tell us about your hotel and what you want to achieve. We’ll take it from there.