The Team

Saar Shai and Alicia Zur-Szpiro are Wanderland’s co-founders and Directors. They go as well together as husband and wife, fish and chips, please and thank you and rock and roll.

With a background in game design, toy invention, kids publishing and entrepreneurship, Saar and Alicia are seasoned designers, creatives, strategists and communicators.

Jason Loik is Wanderland’s Creative Director. Jason is the lead sculptor and brand evangelist for Hasbro’s Play-Doh, a seasoned toy inventor and celebrated designer. What Jason doesn’t know about the world of toys and play isn’t worth knowing.

Jason Pirock is the Head of Marketing for Springboard Hospitality, one of North America's top 50 hotel management companies. Jason has built marketing strategies for hotels across the world over the past decade. He knows the world of hospitality inside and out and is our guru when it comes to all things hotels.